On Sales, Leadership & Other Helpful Business Stuff is a collection of short business articles written by award-winning columnist Judy Ferraro. Her unique perspective and writing style is appealing to those who spends much of their time in the business world as well as anyone interested in the dynamics of business relationships. Judy is a regular contributor to Scrap Magazine, a trade association publication of the Washington, D.C.-based Institute of Scrap Recycling Industries (ISRI), an association with thousands of member companies.In her columns, Judy offers valuable advice and insight for business people in any industry. With humor and keen perception, she provides practical suggestions on how to adapt and succeed in an always-changing business environment. For more than 30 years, Judy has had a passion for developing sales professionals and corporate leadership teams. Judy owned and operated her own scrap metal business for 10 years in the Chicagoland area. Judy spent many years studying at Chicago’s premier comedy theatres Second City, IO and Player’s Workshop. Her stage experiences provide the inspiration for creating skills training programs that incorporate improv techniques.Judy leverages her comedy and management background in crafting uniquely interactive workshops, speeches and training programs. Her training sessions are designed to both inform and engage audiences with humor and dramatization. She emphasizes the importance of listening, high-level questioning, team collaboration and the essential ability to laugh at oneself! Seriously.